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Privacy Policy


We take our obligations to look after your data seriously and this is where we tell you about ourselves, what information we collect and what we do with it.

There are a few legal bits in here too – we’ll try to explain these as clearly and simply as we can, but you can always ask us if you want any further information.

Here’s a clue to what we are going to talk about, with handy hyperlinks to make it easy:

Our general data privacy principles

The data collect, what we do with it and who says we can

Sharing your data

Cookies and online activities

Your rights

Who we are

How to contact us

If we change the way we handle your information

Our general data privacy principles:

Your information forms an essential part of our business, so it is important we treat it with respect.

When we ask you to give us some information, we will make it really clear what we are asking for and how we are going to use it. Should we suddenly become very interested in another subject, we’ll ask you before we assume you are also interested and want to hear from us about this too.

You should only receive marketing emails from us because we only talk our own subscribers.

We don’t want to know your shoe size, or even the name of your cat, so we don’t collect that kind of information. In fact the only information we want is the bare minimum to ensure that we can fulfil your subscription order. Similarly, we only really want to talk to you about garden design so we aren’t going to use your information for other things. And when we no longer want to talk to one another about your subscription to Garden Design Journal then we will remove your information.

The data collect, what we do with it and who says we can:

This is the legal bit – bear with us:

At James Pembroke Media we collect your information when you do one of the following things:

We can’t just take it into our heads to collect your data without purpose. We have to have what’s known as a legal basis for processing, which is basically the reason we asked for it in the first place. This is complex stuff. It has made our brains hurt. But here goes:

If you don’t like what we are doing you can always tell us to stop or change, and we will make this as easy as possible.

Sometimes, we use a bit of the information we hold about you to send you specific stuff. For instance if we know you like kitchen gardens, we are going to tell you about gardens we have visited or news stories about kitchen gardens.

If your data needs to go beyond the boundaries of the EEA we will make sure that there is an appropriate legal mechanism in place for keeping it safe.

We can’t keep your data forever, so we work out how long it is reasonable to keep it for, depending upon what we are using it for. Sometimes a higher authority than us says we have to keep things like details of financial transactions for a certain period of time, so we do as we are told.

When the time comes to say goodbye, we make sure that we erase your data from our system, minimise or pseudonymise it (aka data in disguise) or retain a little bit of it on our global suppression list to ensure that you do not get unwanted missives from us.

Sharing your data:

We will not share your personal information with others for marketing purposes because you are our precious subscribers and we want you all to ourselves.

Cookies and online activities:

Cookies are little text files which are placed onto your computer or electronic device when you access our website. Rather than give you chapter and verse about this now, we actually have another document for you to read – Cookie Policy

We use Google Analytics on our site. You can actually opt-out of Google Analytics monitoring your behaviour by clicking on this link

Your rights:

The rules on data protection mean that you have some rights with regards to the way your information is collected and processed.

What this means is that if you want to access or change the actual information itself you can ask us and we have up to a month to respond.

If you want us to stop sending you information, or you only want us to contact you in a certain way, all you have to do is to let us know and we will be happy to oblige. You can also ask us to remove your information, but sometimes a that higher authority comes along again and says we have to keep it. In this circumstance we will tell you why we can’t do what you ask.

Contact us on the details below.

Who we are:

James Pembroke Media Ltd is the organisation responsible for looking after your data, in legal terms this makes us the data controller.

We are a company registered in England and Wales (Reg number 8152573) and our registered address is: 3 Kingsmead Terrace, Bath, BA1 1UX, United Kingdom

How to contact us:

If you would like access to, or a copy of, the information we hold about you; or if you would like to make a correction or maybe even ask us to stop sending you stuff; then please use the details below to contact us:

James Houston: 01225 33 7777 or

If, for some reason, you aren’t happy with the way that we have treated you or your information, you should contact the ICO – Information Commissioner’s Office: Telephone: +44 303 123 1113

If we change the way we handle your information:

If we make any fundamental changes to the way we handle your information, we will tell you what we have done here. If we want to do something really big we will send you a message to let you know.

The formal name for all of this lovely information is that it is our privacy notice and it was originally created in June 2018.